A content strategist and growth partner for finance leaders, fund managers, and B2B founders. Ghostwriting, lead generation, and sales support — built around one question: is this generating revenue?
Most content doesn't fail because it's badly written. It fails because it was never built around a revenue objective. Every word I write has a number behind it.
Full LinkedIn ghostwriting and newsletter strategy over 14 months. Built the newsletter from zero to 1,000+ subscribers. Published 14 long-form articles and 52+ weekly editions — one authentic executive voice that finance professionals actually followed.
Brand identity, content strategy, and Instagram growth for a Japan-to-India Pokémon card reseller. The content-led positioning directly contributed to closing partnerships with leading TCG retail chains across India.
B2B prospect research and lead qualification for a Japanese specialty drip coffee brand entering India. Mapped the F&B distribution landscape and delivered high-fit, verified leads ready to convert into distribution partnerships.
Targeted research and lead qualification for Kurabo's textile division entering the Indian manufacturing ecosystem. Strategic-fit partners identified across manufacturing, distribution, and export sectors.
Content is how you build authority. Outreach is how you build pipeline. I help you do both — and connect them.
I write in your voice. Twelve posts per month, full editorial strategy, and calendar ownership. You stay focused on the work only you can do — while your audience, authority, and inbound keep compounding.
Ghostwriting paired with fifty qualified B2B prospects each month — researched, qualified, and delivered. Content attracts. Outreach converts. One system, two revenue levers working in parallel.
Content strategy, lead generation, and direct sales support — one engagement, one accountable person. For founders who want a growth partner, not another vendor to manage and babysit.
Content audits, pitch decks, LinkedIn profile optimisation, thought leadership articles, brand voice documentation. Tightly scoped, fixed-fee engagements when a retainer isn't the right fit yet.
I don't sell content. I sell results — the kind that show up in your pipeline, not just your analytics.
Four years across three continents. I've ghostwritten for a Capital 30 Under 30 fund manager in Berlin, written brand campaigns for TATA and SBI at Dentsu, shaped investor content for a Singapore fintech, built a brand from zero to 101K views in 30 days, and generated cross-border B2B leads for Japanese companies entering India.
My niche is fintech, finance, and B2B — industries where trust is built slowly and lost instantly. Where your content is either an asset that compounds or a liability that costs you deals.
I treat every engagement like a portfolio company. If the numbers aren't moving, I'm not doing my job.
A 30-minute call. No pitch, no pressure. I map your audience, goals, and what's not working — and tell you honestly whether I can help.
Voice audit, content pillars, editorial calendar, 90-day roadmap. Documented and agreed before anything goes live.
Weekly content, lead lists, outreach sequences — shipped on cadence. Async-first, timezone-aware, minimal back-and-forth.
Monthly review of pipeline, content, and positioning. Every decision made on data — never on gut feel or vanity metrics.
Thirty minutes. No pitch. I'll tell you exactly what I'd do — and whether I'm the right person to do it.
hello@krishnanshujoshi.com